Our Team

Autosmart is a privately run limited company. Led by Sophie Atkinson, the Board of Directors has a total of over 100 years experience steering Autosmart International to continued success.


Sophie Atkinson – Managing Director

Sophie joined Autosmart in 1988, after graduating from Durham University with a degree in Economics. Sophie became Autosmart’s Managing Director in 2003 and has over 30 years Autosmart experience, including running the sales, marketing and financial aspects of the company. In her spare time, Sophie enjoys walking the Yorkshire Dales and revisiting Barbados, where she grew up. She is also a keen gardener.






Chris Brain – Technical Director

Chris joined Autosmart in 1984 as a Lab Technician and now heads our Product Development programme. Chris has a degree in Chemistry and during his time at Autosmart has developed extensive knowledge of the technical aspects of the vehicle cleaning industry. Outside of work, Chris is a keen cyclist.






Keith Macfarlane – Operations Director

Keith joined Autosmart in 1998 and was promoted to the Board of Directors in 2008. Keith has a Chemistry degree from Cambridge University and obtained an MBA in 2000. Keith is responsible for the production, purchasing, logistics and IT functions within Autosmart. In his spare time Keith enjoys martial arts and keeping fit.








Chris Ashton – Sales Director

Chris joined in 1991 as Franchise Regional Manager and was appointed as Sales Director in 2000. Bilingual in English and French, Chris provides a pivotal support service to franchisees and sales teams in both the UK and France. Outside of work Chris enjoys running, particularly 10K events for charity, watching football and rugby.







Emma Plank – Finance Director

Emma was appointed as Financial Director in 2008, after joining Autosmart in 2000. Emma manages the Finance and Business Support teams at Autosmart and is responsible for providing information to support the companies sales strategy and ensure financial stability and continued profitability.







Martin Jeffers – UK Sales Director

Martin joined Autosmart in 2004 and is responsible for managing the UK franchise network and implementing the UK sales strategy. He has over 10 years experience working in sales at Autosmart. Martin started his Autosmart journey as a Regional Business Manager before being promoted to the UK Country Manager. This was followed by an appointment as UK Sales Director in 2017. In his spare time Martin enjoys going to the gym, running 10K’s and watching Ireland win grand slams in rugby.